AdWords
5.5K members online now
5.5K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Ads not rotating evenly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

My campaign is configured to rotate all ads evenly.

I observe that an ad group with two ads did not rotate evenly at all out of 57 impressions: 56 vs 1

 

What is the reasoning behind this? I expected to see a more even number.

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Ads not rotating evenly

Badged Google Partner
# 4
Badged Google Partner
Pieter,

Are you using any Optimizers, or Enhanced Bidding Strategies that would supersede your "Rotate Evenly" request?

That's what @MosheTVL is basically referring to when he mentions to Check Setting.

View solution in original post

Re: Ads not rotating evenly

Top Contributor
# 2
Top Contributor
Double check your settings, and allow some time for the system to "adjust"
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Ads not rotating evenly

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Settings double checked.

Sorry, but the algorithm is quite easy in my opinion "rotate evenly". Don't understand why the system would feel the need to "adapt"
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Ads not rotating evenly

Badged Google Partner
# 4
Badged Google Partner
Pieter,

Are you using any Optimizers, or Enhanced Bidding Strategies that would supersede your "Rotate Evenly" request?

That's what @MosheTVL is basically referring to when he mentions to Check Setting.

Re: Ads not rotating evenly

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Eric.

Yes! I do have ECPC enabled. Now it makes sense.
Very much appreciated!

Re: Ads not rotating evenly

Top Contributor
# 6
Top Contributor

Ohhh... I should  have been clearer, because when you set ECPC,  the following message  should be shown, if your setting is for one of the  other rotation options. 
"When you choose ECPC, we'll automatically set your ad rotation setting to "optimize for conversions,"

 

Anyway, Eric has clarified the point. Thanks.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’