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Ads competing against each other

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi 
I have one ad group and in that ad group I have 1 x keyword (broad) and about 15 different text ads written differently. Are my ads competing each other if I set it up in this way?

2 Expert replyverified_user
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Ads competing against each other

Top Contributor
# 2
Top Contributor

Yes - but not in the way you are probably thinking.

 

You might want to take a look at this :  https://www.en.advertisercommunity.com/t5/Articles/Are-Your-Keywords-Knights-or-Squires/ba-p/464922

 

Ads competing against each other

Badged Google Partner
# 3
Badged Google Partner

Somebody started off using FB ads... Smiley Happy 

 

AdWords is different, you have some homework to do Mr. Sexy Pants. Smiley Happy

 

https://adwords.google.com/home/#

 

Thanks for the laugh captain, I needed that! Smiley Happy

Tom

Ads competing against each other

Top Contributor
# 4
Top Contributor

Please note that ads in an ad group don't compete, the most relevant ad gets triggered during real time auction.

 

One keyword with 15 ads in a single ad group is the worst structure which will left 70-80% of the ads without any impression/click.

Each ad group should accommodate 8-15 keywords based on common theme and maximum 3-4 ads for optimal performance with machine learning.

 

 


Regards
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