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Ads Showing Very Rarely

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi everyone

 

I am working for an E-Commerce software site and targeting entire USA, My many keywords are showing "Est. First Page bid = 0.60 to 10" and i bid for those keywords around 15-20 but still my ads are showing very rarely, i mean to say 20-25 impression in a day and 1-2 clicks for entire campaign. however my competitors ad are showing all day and my keywords has good traffic so low traffic can't be an issue. I don't understand whats the problem can you please help ??

 

Thanks

 

Dave

1 Expert replyverified_user

Re: Ads Showing Very Rarely

Top Contributor
# 2
Top Contributor

Hi Dave,

 

How's the Quality Score of those keywords and I hope that the keywords which you are referring to are not having Low Search Volume?

 

When you hover mouse over the speech bubble of those keywords, what message you normally get? Like ad running, or anything else.

 

Pankaj

Re: Ads Showing Very Rarely

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj

Thanks for showing interest in giving my answer.

I just followed you on Google Plus and send you the screen shot of the Keywords while hovering the mouse on the keyword.

Keywords are showing "Eligible" as i have bid more then the first page estimate but when i hover its showing your ads not trigging the keyword because of the low AdRank even i have Good Quality Score 6-8, I don't understand whats the problem.

Re: Ads Showing Very Rarely

Top Contributor
# 4
Top Contributor

Hi Dave,

 

It looks like you are using same keyword match type i.e. phrase for these set of keywords, which have this problem. Did you try adding some other keyword matching options like exact or broad modifier for the same keyword and see if this issue again persists. Also make sure that you are using ad extensions in your campaigns because sometime back there was an update on Ad Rank and ad extensions were added as one of the key component in deciding this magical formula called Ad Rank. (http://adwords.blogspot.in/2013/10/improving-ad-rank.html)

 

Experimentation is the real key and you have keep on doing something new in the account to make sure it is optimized to the best of your efforts. That's what I believe.

 

Pankaj

Re: Ads Showing Very Rarely

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Problems may be in bidding price and keyword match types and quality score. though you have checked these all. recheck and try to increase quality score more than 8 and increase bid amount for a certain time to observe the result.