AdWords
2.3K members online now
2.3K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Ads Scheduling

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

I had 6 campaigns which are suppose to run on weekdays only. For this I used to paused those on every Saturday and reactivate on every Monday.

 

Now my question is :- 1.) How can i manage/automate to run campaigns only on weekdays not on weekends.

2.) For my other campaigns i need to adjust/(lower down) keyword max cpc on weekends. Is there any way to automate this too?

 

Thanks

 

 

 

 

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Ads Scheduling

Top Contributor
# 2
Top Contributor
Hello, Coupon A.

AdWords supports ad scheduling right out of the box: https://support.google.com/adwords/answer/2404244?hl=en

As for adjusting keyword CPCs during weekends you can either do that with an AdWords automated rule that is set to run on Friday at midnight (https://support.google.com/adwords/answer/2472779?hl=en) or through AdWords scripts (a little more complicated): https://developers.google.com/adwords/scripts/

Hope it helps.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Ads Scheduling

[ Edited ]
Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hey Coupon,

Your Subject line is the answer. Ad scheduling.

With ad scheduling you are able to turn your ads on and off for selected hours of each day and even for whole days. You are also able to adjust your bids by percent during certain times of each day or for whole days. Keep in mind though, that you can only have 6 seperate time segments per day.

Read more here:
https://support.google.com/adwords/answer/2404244?hl=en


Hope this helps

Re: Ads Scheduling

Top Contributor
# 4
Top Contributor
Just a quick word of waring - be careful with scripts that increase your bids to run another script to drop them down again on - in this case - Sunday night. Otherwise, let's suppose you run a script on Friday to raise your bid by 25%... so your bid goes from $1 to $1.25... without a script to drop again, this is the new bid going forward. The next Friday your bid goes from $1.25 to $1.56, the next week it's $1.95 and so on.

The safer way is to set up a schedule for the weekend where the bid is increased by 25% during that period - this way it runs off the base bid and then once you are outside of the scheduled period it drops back down to base.

Re: Ads Scheduling

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Yes, I will try to use some automated scripts. Do anyone have any scripts already written and can share with me?

Re: Ads Scheduling

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi Coupon,

As stated earlier, and advised against. Rather just use the ad schedule feature in adwords and avoid scripts for this simple task,

Re: Ads Scheduling

Top Contributor
# 7
Top Contributor
And that is really good advice from @Clynton M - don't overcomplicate the simple. This is a commonly used feature and it's built in as standard - why use a script to do it?