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Ads Groups Strategy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

whether it is preferable to create more Ads copy under one Ads group. If so how much(min).

 

Does the Sitelinks is Essential for Every Ads Group?

 

 

Re: Ads Groups Strategy

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Partha,

I would say that the minimum number of ads you should have is 2 as you always want to be testing. 3 would be better.

Find some ad tips here:
https://support.google.com/adwords/answer/6080580?hl=en&rd=1

Sitelink are arguably the most important ad extension. In fact they are the only ad extensions that Google will dynamically add to your ad if you do not have them in your account, that is how important they are.

Learn more here:
https://support.google.com/adwordspolicy/answer/1054210?hl=en

Good Luck

Re: Ads Groups Strategy

Badged Google Partner
# 3
Badged Google Partner
Hello Pratha D,

You should always have at least 2 ad copies because with a single Ad per ad group, you cannot compare it with any other and therefore you cannot test it and improve it.

Sitelinks are not essential, but these are really easy to create and it does a lot of great job. More information in one Ad, more links, bigger ad brings attention more easily than small ad.
Having or not Ad Extensions affects your Ad Rank. Ad Rank is calculated like max. CPC x Quality Score. Ad extensions are part of quality score, approximately 20% of it.

Alex