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Adding a Responsive Ad in a Remarketing campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys,

as a beginner I post my issue here related to Ad creation.

I have set up a remarketing campaign with some ad groups and I skipped the ad creation because I wanted to create the "structure" of the campaign first and then add all the advertisements, because it would take long time.

 

After creating all objects: remarketing lists, campaign and Ad groups I wanted to specifically add some ads in each AdGroup. By clicking on +Ad inside the Adgroup the only available option I have is the Lightbox type of ad. By trying to achieve the creation of responsive ads (even with the guide/walkthrough provided in a past article here, I ended up by seeing only Lightbox Ad option (while the wizard was saying "now select Responsive Ad...".

 

After a long search I have seen that all the Ad options are available only when I add a new Ad in the main menu (outside All campaigns), and therefore one parameter I have to specify is to which AdGroup the new Ad will belong to.

Is this a bug or a feature ?

 

Smiley Happy

Thank you for your help

 

ML

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Lakatos (Top Contributor)
February 2017

Adding a Responsive Ad in a Remarketing campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Sorry, found out that I had to change campaign type to

Display Network only - Influence consideration,

disable old Adgroups and make a new set

Smiley Sad 

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Adding a Responsive Ad in a Remarketing campaign

Top Contributor
# 2
Top Contributor

Hi @Mauro L,

 

Border line I would say. However, that does not cause any real issue, just a little bit of inconvenience. AdWords has grown an immensely complicated huge system by now from which perspective it is really nothing more than just a minor inconvenience.

 

Best,

Lakatos

Adding a Responsive Ad in a Remarketing campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, 

I thought that would be a workaround, but at the end of the creation of such a Ad, I got the following error: "This ad is incompatible with this ad group". 

So the main question is now: I have a remarketing campaign Type: Display Network only - Engagement

and some AdGroups linked to Remarketing lists (Shared lib -> Audience)

 

Why I cannot add such type of ad in my campaign ?

Thanks for your help

 

ML 

Marked as Best Answer.
Solution
Accepted by Lakatos (Top Contributor)
February 2017

Adding a Responsive Ad in a Remarketing campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Sorry, found out that I had to change campaign type to

Display Network only - Influence consideration,

disable old Adgroups and make a new set

Smiley Sad 

Adding a Responsive Ad in a Remarketing campaign

Top Contributor
# 5
Top Contributor

Pretty basic.... did not think of that .... Smiley Happy