#AdWordsTC: Which KPIS can't be missed in your PPC reports for clients/companies?Are they different?
Mai Molina here, Spanish Top Contributor.
The other day I asked all international #AdwordsTC their opinion about a topic using the previous hashtag.
This was the question and the experts’ answers:
Which KPIS can't be missed in your PPC reports for clients/companies? Are they different?
Volumen= Impressions, Views, Clicks, Calls, Forms
Value= Cost, CPC, CPA, ROI
Quality= CTR, Position
@shaneekirk gotta have conversions, costs and cpa. For us ROI is the most important.
@Jrsanfeliu in my case I report to client. Classic performance metrics like Clicks, Imp, CTR, Av CPC, Cost, Conv, CR, CPA, CPLq Qualify Lead
@krlitosSEM Each of them are different. They change every time because they answer goals/necessities of the moment.
@an3navarro no more than 5 - 6, depends on the client’s goal. Generally I’ll say: cost,,cpc,QS (anybody???), CTR, conversions + CPA
@MaiMolina_ QS for client or your boss? Why yes or why not?
@an3navarro to both of them. To show transparency, is a good KPI that explains a lot of things:
» Websites with poor SEO that affects PPC
» Expensive strategies (sometimes imposed) to buy keywords that are not allowed to be shown in the ad
» To show the PPC manager’s good job that demonstrate to the client that the goal is to achieve the lower CPC possible.
@jrosell at least ROAS and ROI if it can be. And gross margin.
@remora ¿conversions?. Hahaha. It’s clear that depends on the client. the KPIS should be personalized.
- cpc, CPA, CTR, % Conv. Bonus: % Lost impression share (budget) to make pressure can’t be ignored! XD
@FelixMRos clicks, impressions, CRT, conv. rate, conversions, cpa, av cpc., cost, conversion value and ROAS are indispensable for me.
@esanchez43 ROAS, ROI, CTR, %Lost impression (ranking) and (budget), Av CPC, Impressions, clicks, cost, av. position %conv. CPA
What do you usually report? Do you miss any other KPIs metrics or does any of these drawn your attention?
Would you report QS to a client too?
If you want to know what do the AdWords Experts think about different topics use the hashtag #AdWordsTC!