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AdWords for recruitment to research study

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# 1
Visitor ✭ ✭ ✭

I'm interested in trying AdWords to recruit people to a research study (looking at how people give up smoking without using medication or counselling). Has anyone any experience of using ads in this way? I have concerns as to how cost-effective it would be (our budget for recruitment is limited). We need to recruit about 70 people in total, half being ex-smokers who gave up on their own and half being smokers who are thinking about quitting on their own. Any advice gratefully received.

Thanks

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by Alys (Google Employee)
September 2015

Re: AdWords for recruitment to research study

Top Contributor
# 2
Top Contributor

Hi smithxsmith; welcome ;

 

Well.... It might not be the answer you'd like to hear, but saying simple: "You cannot". (Others would just say "forget about it"... )

Smoking and clinical studies, are two topics NOT allowed by AdWords policy. I understand that the study / research is for a good cause. However, the topics are banned by the policy. (No matter the cause. )

 

Read More:

Healthcare and medicines Policy :

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176031

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: AdWords for recruitment to research study

Top Contributor
# 3
Top Contributor

Hey,

 

Moshe's absolutely correct on this one. You cannot advertise for clinical studies using AdWords.

Cheers,
Shweta

AdWords Top Contributor
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