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AdWords account limits

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Follower ✭ ☆ ☆
# 1
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Hi, Would like to know with a single AdWords account:

1) Maximum how many campaigns we can have?

2) Maximum how many ad groups per campaign?

3) Maximum how many keywords per ad group?

4) Maximum how many ad copies per ad group?

 

Thanks S Kevin

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Accepted by JoMo (Google Employee)
September 2015

Re: Adwords maximum limits

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# 2
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Hi S Kevin,

 Here is a full list of all account creative and ad extension limits:
 

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 5,000 keywords per ad group
  • 300 display ads per ad group (includes image ads)
  • 4 million active or paused ads per account
  • 3 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
  • 100,000 active ad extensions per account
  • 1.3 million references to ad extensions per account

    Thanks
    Anchal 

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Accepted by Alys (Google Employee)
September 2015

Re: Adwords maximum limits

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# 4
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Warning: AdWords interface instructions or screenshots in this thread may be out of date as we move to the new AdWords experience.

LEARN MORE

Marked as Best Answer.
Solution
Accepted by JoMo (Google Employee)
September 2015

Re: Adwords maximum limits

Participant ✭ ☆ ☆
# 2
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Hi S Kevin,

 Here is a full list of all account creative and ad extension limits:
 

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 5,000 keywords per ad group
  • 300 display ads per ad group (includes image ads)
  • 4 million active or paused ads per account
  • 3 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
  • 100,000 active ad extensions per account
  • 1.3 million references to ad extensions per account

    Thanks
    Anchal 

Re: Adwords maximum limits

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# 3
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Hi Anchal, can u pls. provide me with the "source of this information", am bit confused bcoz at different sources am getting different figures. thanks...
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: Adwords maximum limits

Participant ✭ ☆ ☆
# 4
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Hi S Kevin,

Sure!

Kindly visit below link:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704396

Thanks
Anchal

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 5
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hese are the limits for an AdWords account (although most advertisers don't reach them):

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 20,000 ad group targeting items per ad group (such as keywords, placements, audience lists, and product targets)
  • 300 display ads per ad group (includes image ads)
  • 50 text ads per ad group
  • 4 million active or paused ads per account
  • 5 million ad group targeting items per account (such as keywords, placements, audience lists, and product targets)
  • 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords)
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
  • 20 shared negative placement lists per account
  • 65,000 placements per negative placement list
  • 20 shared negative keyword lists per account*
  • 5,000 keywords per negative keyword list*
  • 100,000 active legacy ad extensions per account
  • 1.3 million references to legacy ad extensions per account**
  • 100,000 active upgraded ad extensions per account
  • 10,000 ad group references to upgraded ad extensions per account***
  • 10,000 campaign references to upgraded ad extensions per account***

Source: https://support.google.com/adwords/answer/1704396?hl=en

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Many Thanks Anchal !

Thanks for your help.

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 7
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Do you know if this includes deleted items? Deleted Ads, keywords, etc...?

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

nobody?

i ran into an error today that suggests, that removed ads still count towards the quota. which is kinda awful..

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

We were told by a Google rep that video campaigns can only use 50 negative keywords. You can add more to the lists but only the first 50 will be active. 

 

This was in response to why our ads where still showing against search terms that we had listed as negatives. 

 

Has anyone heard about this?

Re: Adwords maximum limits

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Thanks for the info.
Regarding remarketing lists, is there a limit to the number we can create in a given account?
Or is it unlimited as long as within the "5 million ad group targeting items per account" ?

Thanks