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AdWords, Product Listing Ads and Ebay

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everybody,

 

I have a question regarding PLA campagins and Ebay.

Standard ads can be listed as Ebay sponsored links as long as the search network is targeted - but what about product listing ads? Do they behave like text ads in that regard (i.e. I just have to make them eligible for listing at Google's search partner sites) or do I have to jump through additional loops do get them there?


Any answer is appreciated.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author toaonyk
September 2015

Re: AdWords, Product Listing Ads and Ebay

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Problem solved.

After contacting the Ebay customer support,I finally got the answer: The product ads there are organized by an Ebay subsidiary, the Ebay Commerce Network. But even there it seemed to be a rather obscure bit of knowledge.

View solution in original post

Re: AdWords, Product Listing Ads and Ebay

Top Contributor
# 2
Top Contributor

Re: AdWords, Product Listing Ads and Ebay

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the answer, but the way I get it, the page covers the issue of submitting feeds from other selling platforms to the Google Shopping system - I wanted to know how it's if the situation is reversed.

 

If I have a working product feed, created for the Google Merchant Center and advertised as Product Listing Ads in Google AdWords, do these ads appear as well on Ebay as sponsored links without any further input from my side or do I have to take specific action to make them eligible for advertising there?

Re: AdWords, Product Listing Ads and Ebay

Top Contributor
# 4
Top Contributor
are you asking how to ensure a product-listing-ad shows inside the ebay domains?
https://support.google.com/adwords/answer/2567043

Re: AdWords, Product Listing Ads and Ebay

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, that's what I meant. If PLAs work the same way when it comes to the partner network as standard text ads do, my points are moot and I can let the whole issue rest.

Re: AdWords, Product Listing Ads and Ebay

[ Edited ]
Top Contributor
# 6
Top Contributor

simply be certain that "include search partners" is checked --
https://storage.googleapis.com/support-kms-prod/SNP_2809D50337E1AEB267D4AB563F9A77871B61_3521355_en_...

however, i believe there is no way to guarantee that ebay will be targeted specifically.

be cautious and consult with a product-listing-ads specialist
and measure results before, during, and after such a change.

Marked as Best Answer.
Solution
Accepted by topic author toaonyk
September 2015

Re: AdWords, Product Listing Ads and Ebay

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Problem solved.

After contacting the Ebay customer support,I finally got the answer: The product ads there are organized by an Ebay subsidiary, the Ebay Commerce Network. But even there it seemed to be a rather obscure bit of knowledge.