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AdWords Editor - Bulk Text Ad Upload Problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I don't know whether anyone else is experiencing this problem with the new AdWords Editor, but basically it is not allowing me to bulk upload any new text ads via .csv format. By default AdWords Editor is assuming they are Dynamic Search Ads and not text ads.

 

I don't see any additional columns or headers that I can use in order to let AdWords Editor recognise these adverts as text ads and they have always worked in the past using the same headers I have now. Which are:

Campaign, Ad Group, Ad, Desc Line 1, Desc Line 2, Display URL, Dest URL, Device Preference.

 

Any ideas?

2 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Jason G
September 2015

Re: AdWords Editor - Bulk Text Ad Upload Problem

Google Employee
# 7
Google Employee

@Jason G wrote:

I don't see any additional columns or headers that I can use in order to let AdWords Editor recognise these adverts as text ads and they have always worked in the past using the same headers I have now. Which are:

Campaign, Ad Group, Ad, Desc Line 1, Desc Line 2, Display URL, Dest URL, Device Preference.


You are missing Headline. That's what differentiates text ads from dynamic search ads - the former require a headline and the latter don't have one.

View solution in original post

Re: AdWords Editor - Bulk Text Ad Upload Problem

Top Contributor
# 2
Top Contributor

Hi Jason,

 

I just want to check whether you are selecting Text Ads within the Ads and extensions menu located towards the bottom left of the Editor? I've included this screenshot to point out what I mean:

 

Text Ads.png


ScottyD, AdWords Top Contributor
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Re: AdWords Editor - Bulk Text Ad Upload Problem

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Scotty,

Thanks for the reply. I think maybe I did not explain my problem clearly.

The problem I am having is actually getting my Adverts that have been created in Excel (.CSV) into the AdWords Editor in the first place. When i create some text ads and import into editor, adwords editor is labelling them as Dynamic Search Ads rather than Text Ads by default which is annoying and I don't know how to correct this.

Thanks.

Re: AdWords Editor - Bulk Text Ad Upload Problem

Top Contributor
# 4
Top Contributor

Hi Jason,

 

I've just been able to replicate exactly the same issue that you're having. Let me chase this up for you but in the meantime I'd just recommend using the Paste from clipboard feature on a per ad group basis. Hopefully the account isn't too big!


ScottyD, AdWords Top Contributor
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Re: AdWords Editor - Bulk Text Ad Upload Problem

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Scott,

I have also just been on call with Google Technical Support and had a screen share sessions. Apparently it is a new bug that they don't have a solution for at the moment. I will use your work around and maybe try rolling back to an older version of AdWords Editor than 11.

Re: AdWords Editor - Bulk Text Ad Upload Problem

Top Contributor
# 6
Top Contributor
Ahh right, thanks for the feedback Jason!

ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Marked as Best Answer.
Solution
Accepted by topic author Jason G
September 2015

Re: AdWords Editor - Bulk Text Ad Upload Problem

Google Employee
# 7
Google Employee

@Jason G wrote:

I don't see any additional columns or headers that I can use in order to let AdWords Editor recognise these adverts as text ads and they have always worked in the past using the same headers I have now. Which are:

Campaign, Ad Group, Ad, Desc Line 1, Desc Line 2, Display URL, Dest URL, Device Preference.


You are missing Headline. That's what differentiates text ads from dynamic search ads - the former require a headline and the latter don't have one.

Re: AdWords Editor - Bulk Text Ad Upload Problem

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
You are correct Igor. That fixed it.

Thanks!