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AdWords Bids

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# 1
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I'm new to AdWords. What happens when your bid is lower than similar competitors? 

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: AdWords Bids

Top Contributor
# 2
Top Contributor

Hi WStarling,

 

Welcome to the forum!

 

Ads a placed with what they call Ad rank. Ad rank = Quality Score X MaxBid.

 

The higher the ad rank, the higher the placement on the page. Your ad needs to meet a minimum QS to show in a top (not side) position. We don't know what that minimum is.

 

If your QS is the same as your competitors QS, a lower bid would cause your ad to show below your competitors' ads.

 

Hope this helps!

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: AdWords Bids

Top Contributor
# 2
Top Contributor

Hi WStarling,

 

Welcome to the forum!

 

Ads a placed with what they call Ad rank. Ad rank = Quality Score X MaxBid.

 

The higher the ad rank, the higher the placement on the page. Your ad needs to meet a minimum QS to show in a top (not side) position. We don't know what that minimum is.

 

If your QS is the same as your competitors QS, a lower bid would cause your ad to show below your competitors' ads.

 

Hope this helps!

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords