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AdWords Account Limits on URLs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!  Does anyone know if there are any character limits on the tracking template URL or the custom parameters that’s now present in AdWords?

1 Expert replyverified_user

Re: AdWords Account Limits on URLs

Community Manager
# 2
Community Manager
Hi Jane,

I have not seen a character limit on the tracking templates or custom parameters. Have you seen any limits?

Cassie

Re: AdWords Account Limits on URLs

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Cassie,

In regards to creating custom parameters at the ad, ad group, keyword, or sitelink level, I found the below limits:
- When you enter the name of your parameter, the limit on this is up to 16 alphanumeric characters.
- Enter the value to insert- the limit here is up to 200 characters. This can contain any characters, including & | ; _ / ^ ( !. It can also include ValueTrack parameters. Make sure to escape them as needed, depending on where you use them in the URL.
- You can specify up to 3 custom parameters.

I wasn't able to find any noted documentation on limits for tracking templates, though. I am assuming there aren't any, but I am not 100% sure about this.

Re: AdWords Account Limits on URLs

Community Manager
# 4
Community Manager
Hi Jane,

No, there are not any official limits on tracking template characters. Please let me know if you see anything different!

Cassie