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Ad text with trademarked terms

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, I'm trying to figure out what to do with the error message: "Your ads in this ad group aren't showing because your ad text contains a trademarked term."

 

The nature of our business is such that the ad would be practically useless without the term in question. What do people do in this situation?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author DigitalAnalog
December 2016

Ad text with trademarked terms

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;

Using a trade-name within the ad-text is not allowed - with some exceptions -  unless you are authorized by the trade-name holder.

Read more:

https://support.google.com/adwordspolicy/answer/2562645

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author DigitalAnalog
December 2016

Ad text with trademarked terms

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;

Using a trade-name within the ad-text is not allowed - with some exceptions -  unless you are authorized by the trade-name holder.

Read more:

https://support.google.com/adwordspolicy/answer/2562645

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Ad text with trademarked terms

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, I'm aware. That's why I asked the question, "what do people do?" If I were selling some widget--let's say shoe laces--that only worked for Nike shoes, how would I do that? So ideally, I'd want to use the term "Nike show laces," but I wouldn't be able to. Do people just make their ads generic "shoe laces" and that's the only option?

 

I applied for the exemption, but it's very unlikely to happen.

 

Thx

Ad text with trademarked terms

Top Contributor
# 4
Top Contributor

 Think about a  creative ad-copy without using the trade-name....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Ad text with trademarked terms

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Will do. Thanks!