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Ad preview tool

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# 1
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Hi,

 

I hope someone can help me here.

I changed my settings last night. re-doing most of my campaign. It's been about 12 hours. When running the ad preview tool to test some keywords my ad doesn't show and i get the following messages, but only sometimes:

No, your ad is not showing for the keyword +interlock +installation ( IDNJ > Interlock Device Installer )
We're only showing your ad occasionally because of your budget.What can I do?
Another creative in the ad group was selected over this one.

so now i have 2 questions;

1. In campaign settings I delivery method set as accelerated so why would google only show my ad occasionally, shouldn't it just run until my budget runs out(which I don't think it did or wouldn't it say your budget ran out)?

2. how do i identify which "creative" in the ad group was selected over this one so i can make the necessary changes to prevent it?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Jason G
August 2016

Re: Ad preview tool

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Jason,

1. In campaign settings I delivery method set as accelerated so why would google only show my ad occasionally, shouldn't it just run until my budget runs out(which I don't think it did or wouldn't it say your budget ran out)? 

Chances are the budget got depleted under that scenario and you are to some extent correct in that the text message could be improved.

2. how do i identify which "creative" in the ad group was selected over this one so i can make the necessary changes to prevent it?

Generally speaking you cannot find it out. (Unless you accrue very few impressions and apply segmentation by time in your stats.) You cannot help it either because the issue is associated with ad copy history that you cannot change retrospectively.

Best,
Lakatos


View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jason G
August 2016

Re: Ad preview tool

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Jason,

1. In campaign settings I delivery method set as accelerated so why would google only show my ad occasionally, shouldn't it just run until my budget runs out(which I don't think it did or wouldn't it say your budget ran out)? 

Chances are the budget got depleted under that scenario and you are to some extent correct in that the text message could be improved.

2. how do i identify which "creative" in the ad group was selected over this one so i can make the necessary changes to prevent it?

Generally speaking you cannot find it out. (Unless you accrue very few impressions and apply segmentation by time in your stats.) You cannot help it either because the issue is associated with ad copy history that you cannot change retrospectively.

Best,
Lakatos


Re: Ad preview tool

Top Contributor
# 3
Top Contributor
Check "share impression rate due to budget",. This would give you an indication whether you loose high volume of impressions due to budget shortages,
Read more:
https://support.google.com/adwords/answer/2497703?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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