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Ad position on the first page

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# 1
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I have tried to find information to explain to a colleague what the explanation is for ad positions.  When you see it on our reports it is saying our positions are from 1.1-1.4 right throught to 6.0.  I understand that these are positions on the first page but how can I show this to someone else and show them that it is not page 6 but position 6 on the first page? I cannot find a clear explanation in the help tools?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Amanda
September 2015

Re: Ad position on the first page

Top Contributor
# 2
Top Contributor
Hi Amanda,

Please share the link with your 'colleague'.

https://support.google.com/adwords/answer/14075?hl=en

There is clear information 'An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on.'

Hope this helps,

Deepak

Re: Ad position on the first page

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# 3
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Hello Amanda,

 

Are you asking what is with the avg. pos. as being reported a non-integer number ?

For example that 6.1 could be interpreted as page.position , like page 6 , position 1 ?

 

I am also curious what formula google uses to calculated avg. pos. as a fraction not an integer, I think avg. pos. accounts for the number of impressions in each integer position to calculate a weighted average, but I am not sure.

 

There is an example here, but it is not clear to me how it is calculated :

 

https://support.google.com/adwords/answer/2404039

 

ad-position-decimals.png

 

Re: Ad position on the first page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
That's great, thankyou very much this explains it for her.

Re: Ad position on the first page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Adrian,

Thankyou for your reply. Yes it is all very confusing but the response I had from Deepak does answer the question for me as to it at least being on the first page. I still find it unclear on how these are calculated too Smiley Happy

Re: Ad position on the first page

Top Contributor
# 6
Top Contributor
You are most welcome Amanda Smiley Happy

Re: Ad position on the first page

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# 7
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Re: Ad position on the first page

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# 8
Visitor ✭ ✭ ✭
Thank you very much for your response Deepak, this answers my question and
I will pass this on Smiley Happy