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Ad position Vs competitors

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# 1
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Hi,

 

I was hoping someone could expplain how I can compare my ad position with my competitors?

 

I happened to find this function the other day however I can't work out exactly where it was.

 

Thanks in advance

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
December 2016

Ad position Vs competitors

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# 2
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That's the auction insights report.  It is not always available for every keyword.  This article summarizes how to pull it up:

 

https://support.google.com/adwords/answer/2579754?hl=en