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Ad not showing due to low ad ranks

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All
I'm trying to create my first ad which does have people clicking on it however when I look at the key words, the following message is appearing:
"Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score. What can I do?"
I've clicked through to 'what can I do' however it doesn't give me a lot of useful information.
Any tips on what I can do to improve this?

Ad not showing due to low ad ranks

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hello Kirsty,

 

By increasing the bid, your ads should start having impressions.

But, to solve it without paying much, you should see if the keywords are relevant to the ad text and the landing pages that you use. You may need to split them in more ad groups in order to be relevant, add more relevant keywords and/or remove keywords that are not relevant at all