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Ad not showing due to keyword being used... Negative Keyword Question

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# 1
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Hey everyone!

 

I am using the keyword "home alarm system" in one of my ad groups. Though it is not being shown because "this keyword is triggering other ads with a similar keyword: security system"

 

My question is: if I negative exact match "security system" will this allow my keyword to show? If not, please help! 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Jessi T
September 2015

Re: Ad not showing due to keyword being used... Negative Keyword Quest

[ Edited ]
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# 4
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Using the exact negative match type is not enough, still lead to overlap, so change the match type for "security system" to more restrictive match type such BMM "+security +system" phrase or exact.

Also, use the phrase negative match type as negative keyword -"security system" at the other ad group level.

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Re: Ad not showing due to keyword being used... Negative Keyword Quest

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# 2
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Hello Jessi,

Yes you might need to add certain keywords as negative keywords to prevent certain matches from occuring. You can refer to this post for more information as it's probably the same issue you are having.

https://www.en.adwords-community.com/t5/Advanced-Features/This-keyword-is-triggering-ads-from-anothe...

Let me know whether that's helpful or isn't what you're looking for.

Thanks!

Re: Ad not showing due to keyword being used... Negative Keyword Quest

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# 3
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Thanks Akkari!
Marked as Best Answer.
Solution
Accepted by topic author Jessi T
September 2015

Re: Ad not showing due to keyword being used... Negative Keyword Quest

[ Edited ]
Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆

Using the exact negative match type is not enough, still lead to overlap, so change the match type for "security system" to more restrictive match type such BMM "+security +system" phrase or exact.

Also, use the phrase negative match type as negative keyword -"security system" at the other ad group level.

Re: Ad not showing due to keyword being used... Negative Keyword Quest

Follower ✭ ☆ ☆
# 5
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Just to confirm Ahmed,

"so change the match type for "security system" to more restrictive match type such BMM "+security +system" phrase or exact." .. as a negative match type?

I am worried that if I put -"security system" my original keyword will not run.

My understanding is include -[security systems] then

Re: Ad not showing due to keyword being used... Negative Keyword Quest

Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆
I mean to add the negative keywords in the ad group of "home alarm system" keyword not the ad group of "security system" keyword.