Ad lost its position when moved to new ad group
I'm working on an adwords account that has been running the same ad for several years. Queries consitetnly brought the ad up in positions 1-3. But the keywords were all phrase-matched and we were spending a fortune bringing a lot of traffic to our site that really wasn't interested in our product. Rather than play with negative keywords or start changing the phrase-matched keyword to exact I started a new ad group that used the same ad but had all exact keywords. That way I can experiment but still have the old, unchanged, ad group to fall back on. But I notice now that a search for one of the exact keywords brings the ad up in position 6 instead of 1-3. It seems that the ad, - the same one that's run for several years, is now a breand new ad to Google that Google doesn't trust yet, so it's starting the ad out ad position 6.
I'm just wondering if any one has some experience with this process and how long it will take for the ad to regain its old position.
Thanks for any info
Re: Ad lost its position when moved to new ad group
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