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Ad group level vs Campaign level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

What's the difference b/w Ad group level  and Campaign level ?

 

how to use this in Negative keywords

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Ad group level vs Campaign level

Top Contributor
# 2
Top Contributor

Hi Rize, Welcome to the communitySmiley Happy

 

Negative keywords prohibits to appear your ads on the Search engine result page (SERP).

 

If you add the negative keywords at the Campaigns level, it will apply to all the Ad Groups, where as if you add the negative keywords at the Ad Group level, it will apply only particular one ad group, where you have added the negative keywords.

 

E.g

 

Case 1-if you are running a campaigns selling E-Book and have multiple ad groups. But you are getting higher number of click and impression on the keyword "free e-book" from every ad group.
Thus you can add the "free" as as a negative at the campaigns level, so that you can not get traffic from that particular keyword.

 

case-2

 

 If you have two set of keywords in two different ad Group

Cats food supplier and dog food supplier, but when you run the search query report for the keyword-- dog food supplier --you found that high number of traffic but did not give conversions from the keywords --cat food supplier. so you add the cat as a negative in the dog food supplier ad group. here you can not add the cat as a negative in the Campaigns level.

 

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Ad group level vs Campaign level

Top Contributor
# 2
Top Contributor

Hi Rize, Welcome to the communitySmiley Happy

 

Negative keywords prohibits to appear your ads on the Search engine result page (SERP).

 

If you add the negative keywords at the Campaigns level, it will apply to all the Ad Groups, where as if you add the negative keywords at the Ad Group level, it will apply only particular one ad group, where you have added the negative keywords.

 

E.g

 

Case 1-if you are running a campaigns selling E-Book and have multiple ad groups. But you are getting higher number of click and impression on the keyword "free e-book" from every ad group.
Thus you can add the "free" as as a negative at the campaigns level, so that you can not get traffic from that particular keyword.

 

case-2

 

 If you have two set of keywords in two different ad Group

Cats food supplier and dog food supplier, but when you run the search query report for the keyword-- dog food supplier --you found that high number of traffic but did not give conversions from the keywords --cat food supplier. so you add the cat as a negative in the dog food supplier ad group. here you can not add the cat as a negative in the Campaigns level.

 

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Ad group level vs Campaign level

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hello Guys,

 

Want to add more Smiley Happy

 

You can make negative keywords list with common negative keywords at shared library, once you create list you can combine it with any of your campaign. This is easiest way to put all common negative keywords in your campaigns.

 

and

 

you can also add negative keywords using tab "Add Keywords".

for ex.

-free books

-job seekers 

 

 

Thanks 

 

Re: Ad group level vs Campaign level

Community Manager
# 4
Community Manager
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