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Ad for Local music lessons - suggest search type, etc?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I'm new here, and I want to do an ad for music lessons in my town.  I have a basic web site.  I think it would be best to target to local people searching for music lessons in the google search only - but would it be good to have other things like youtube and gmail ads as well?  I'm guessing I'll get the most new clients from specific searches. 

 

Which ad method should I choose? 

 

Thanks!

Re: Ad for Local music lessons - suggest search type, etc?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Aaron C ! Welcome to the Community !

 

Which ad method should I choose? 

 

Search campaign without the "search partners" is in my opinion a good place to start.

 

Learn from here about location targeting, since you want to restrict your campaign to a location :

 

https://support.google.com/adwords/answer/1722043

 

"it be good to have other things like youtube and gmail ads as well?"

 

Youtube advertising is done through the Display network, you can try this method but you must setup the conversion tracking to see how many subscribers you have from youtube , with the info from this help page

 

https://support.google.com/adwords/answer/1722054?hl=en

 

 

Also start reading from here about the basics, before setting up your AdWords Campaign

 

https://support.google.com/adwords/topic/1713937?hl=en&ref_topic=1710534