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Ad disapproved - Unclear content

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

I have added a lot of creatives, but all of them is disapproved with remark as Unclear content ( I have try to follow all regulation). The camp is targeting to the mobile in app with Image ads.

Any one else could help me to know exactly format for this case or any suggestion?


I really want to promote our service in Google Ads as soonest.


Thanks a lot

1 Expert replyverified_user

Re: Ad disapproved - Unclear content

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Could you share screenshots of the ads? It will be difficult to make a diagnosis without seeing the ads.


Here is a link that explains Google's policies on unclear content.

Re: Ad disapproved - Unclear content

Badged Google Partner
# 3
Badged Google Partner

Hi Diepanh I,

There are many reasons why an ad get disapproved for Unclear Content Issue.

Please look into this link.

Hope this will be helpful for your Ad to get approved.


Best Regards,

Manikandan G.

Re: Ad disapproved - Unclear content

Top Contributor
# 4
Top Contributor

Hi @diepanh l,


Along with what @Ben J and @Manikandan G supplied, I wanted to provide a few more links that I think will really help you.


Showing Ads in Mobile Apps

About Mobile Ads

Create Effective Mobile Ads: Google Best Practices


Further, generally speaking, when you get the unclear content issue, it often is from using too general of terms. Try to be more specific with your ad, use keywords that are on your landing/display URL page, use terms from the product or services you offer. Make sure to use your logo, images, etc.. and not just images from Google Images. 


Please take a look at all of the suggestions and let us know how things go and if we can help further.


Kind Regards,



Google My Business & Google Ads Top Contributor
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