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Ad/Keywords suspended due to budget cap

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm entirely new to online ads. 

 

I set up my campaign for $100/day and issued some ads that I wanted to get out quick. I set a CPC of $5 - $10 for 5 keywords. 

 

Ads showed up great for a few hours then abruptly stopped showing. Went into google adwords to see that google is showing ads in a limited amount due to my budget. Problem is, there were no clicks - not even any impressions registered.

 

So i set up another campaign with $150/day budget and did the same - same result. Due to the nature of the ads, they will only be up for a day or two at max...

 

So what gives here? Is Google projecting for an x number of clicks and then using that projection to limit my ad presence to fit the budget?

 

Is my math completely off here or something I'm not understanding? I appreciate any help you can give.

 

Also, these are search ads only (no display network ads).


Thanks!

1 Expert replyverified_user
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Accepted by Tiffany (Google Employee)
September 2015

Re: Ad/Keywords suspended due to budget cap

Top Contributor
# 4
Top Contributor

Hi sdesai6,

 

I'm afraid you have presented confilting information. You say both that ads were running and that you had no impressions. Both can not be true. AdWords stats are not final for at least 24 hours. It's almost never a good idea to base decisions on today's data. You just have to wait until tomorrow to see what happened.

 

With a daily budget of $100 and a CPC bid of $10, that only allows for 10 clicks a day. My guess is that your ads will show only until you get 7 or 8 clicks. At that point, or at some point, Google will not be able to continue serving your ads for the day without risking going over the allowed 20% daily overdelivery of your ad. Google guarantees your 30 day bill will not be more than 30 times your daily budget.

 

While the data does not post for up to 24 hours, the diagnostics are real time. It is entirely possible that your daily budget has been used or nearly used up today, but you still see no impressions or clicks (until tomorrow's report on today's data).

 

My best suggestion is to check back in here tomorrow and let us know what happened.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

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Re: Ad/Keywords suspended due to budget cap

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
I predict that Google's may do a security check on your account as your account is fairly new. Just wait for 2 to 3 days until google completes the check.

Re: Ad/Keywords suspended due to budget cap

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Well I've had the account up for a couple of weeks and even some ads running that were on a low search network (very specific keywords).

Additionally, the ads did show up for a few hours before being "budget-limited" so I'm not entirely sure if it was due to security reasons/purposes
Marked as Best Answer.
Solution
Accepted by Tiffany (Google Employee)
September 2015

Re: Ad/Keywords suspended due to budget cap

Top Contributor
# 4
Top Contributor

Hi sdesai6,

 

I'm afraid you have presented confilting information. You say both that ads were running and that you had no impressions. Both can not be true. AdWords stats are not final for at least 24 hours. It's almost never a good idea to base decisions on today's data. You just have to wait until tomorrow to see what happened.

 

With a daily budget of $100 and a CPC bid of $10, that only allows for 10 clicks a day. My guess is that your ads will show only until you get 7 or 8 clicks. At that point, or at some point, Google will not be able to continue serving your ads for the day without risking going over the allowed 20% daily overdelivery of your ad. Google guarantees your 30 day bill will not be more than 30 times your daily budget.

 

While the data does not post for up to 24 hours, the diagnostics are real time. It is entirely possible that your daily budget has been used or nearly used up today, but you still see no impressions or clicks (until tomorrow's report on today's data).

 

My best suggestion is to check back in here tomorrow and let us know what happened.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

Re: Ad/Keywords suspended due to budget cap

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Pete, 

 

Thanks for that clarification! 

 

I should have been a bit clear. The ads that I setup today are showing, but you're right, impressions aren't registering. It could be entirely possible then that the ad was clicked on and impressions made but simply not registered on the website.

 

Unfortunately, I'm trying to jump at a window that'll only last for a couple of days (excuse my ambiguiuty here). I'm learning that htis doesn't bode well with setting and adjusting CPC rates and figuring out how well ads are doing. 

 

This is why, to truncate the try and see approach, I set the CPC high.

 

My question now is, to avoid being in this same position again tomorrow, what do you recommend I do? I could bump up with the budget for the day or lower the CPC - perhaps a combination of the two?

 

Thanks for the help!

Re: Ad/Keywords suspended due to budget cap

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

Hi,

 

NOTE: The following information is based on my understanding that your account has not review or policy issues.

 

As you are new to using AdWords it is always worthwhile having a grace period where you do not make any alterations to the account. Any changes will cause your account to be re-reviewed and the AdWords system will need to adjust to match your changes. 

 

It sounds to me as you have your ads showing on Standard where the system will try to show your ads as evenly throughout the day based on your budget so given the previous discussions this would result in your ads showing an average of once every 2 hours. Everytime you make a change the system will try to calculate the best performance to match your budget and as it learns it will show your ads more in the most effective times. 

 

Lowering your CPC will result in the system caluculating more impressions for your ads because it will be able to receive more clicks for the budget.

 

You could put your ads on Accelerated Delivery and possibly even Schedule your ads but this is only a last resort option.

 

My personal suggestion is that you give your account 48-72 to run without changes and then review the status.

 

Regards

Luigi

Luigi Raw

Innovation is About Imagination