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Ad Group Relevancy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,


I have an e-commerce website and have lot of products which I am targeting in ad-words. The problem is, I can't keep them in one or two ad-groups as they are not related. If I go with tightly bounded ad groups, I have to create 40 - 50 ad-groups. How should I overcome this situation?

1 Expert replyverified_user

Re: Ad Group Relevancy

Community Manager
# 2
Community Manager
Hi Akshay,

Thanks for posting to the Community! There is not necessarily a workaround to this or an "easy answer." If you want to be able to show targeted ads to specific search queries on Google Search, you will likely need to have different ad groups for each type of product. However, rather than building all 40-50 at once before you know what works, I would recommend starting with just a few of your top-selling products and building tightly themed ad groups for those. You can test these for two weeks or so, and make sure that the set-up will work for you and your conversion tracking before devoting the time to building out all of the products at once.

Does that make sense?