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Ad Extensions

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# 1
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Are there any conditions for using / creating ad extions or can we use them right away?

2 Expert replyverified_user

Re: Ad Extensions

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# 2
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Here is the link to guide you

 

Enhance your ad using extensions

 

On the left hand side, you will find the tips & best practices in creating your Ad Extensions.

More Power,
Loraine

Re: Ad Extensions

Explorer ✭ ✭ ✭
# 3
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As an example - Here's the guideline in creating SIte Link Extension:

 

According to Help Center:

 

Sitelinks extensions

What's the policy?

Sitelinks extensions allow you to include additional links in your standard text ad. The rules that apply to text ads generally apply to sitelinks extensions too. To ensure your extensions are accurate and appropriate, we also have additional requirements when using sitelinks extensions, as shown below.

Link text requirements
  • Link text length: The link text for each link must be 35 characters or less. For languages that use double-width characters (like Chinese, Japanese, and Korean), the link text must be 17 characters or less.
  • Accurate and clear link text: Your link text must directly relate to the content on your ad's landing page. When users see your ad, they should be able to understand what kind of product, service, or other content they'll find on your advertised site.
  • No gimmicky use of symbols: We don't allow symbols in link text that serve no purpose other than to draw attention to your sitelinks, like adding a "►" symbol in your sitelinks.
  • No keyword insertion: You can't use the keyword insertion feature within your link text.
  • No unauthorized trademarks: We don't allow any trademarked terms in your link text unless the trademark owner has requested authorization and we've approved the use of that trademark.
Destination URL requirements
  • Destination URL length: The destination URL of your links must be 1024 characters or less.
  • No download links: Clicking a sitelink should never initiate a download.
  • Each sitelink must point to different content: We don't allow two or more sitelinks in the same campaign or ad group to point to the same landing page or the same content.
  • Third-party links: In limited circumstances, sitelinks may point to third-party sites such as your Google Plus page, Facebook page, Twitter, or YouTube. If doing so, the link text must be descriptive of what someone would find on that landing page. For example, "Watch our video on YouTube" should lead to your video on YouTube.
Business requirements

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Sitelinks and the content they point to must be "family safe." Any sitelink that contains "non-family" or "adult" content isn't allowed.

More Power,
Loraine

Re: Ad Extensions

Top Contributor
# 4
Top Contributor

Hello skevin118,

 

Ad extensions are the advanced methods which give a different new dimension to your regular text ads and make them stand out from other competitors.

 

Are you talking about any specific ad extension (sitelinks, location, call, social etc...) or just asking generally?

 

You can include ad extensions without any hesitation, but make sure that you adhere to the standards set for the ad extensions.

 

Let us know if that helps!

Pankaj

Re: Ad Extensions

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# 5
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hi, in fact i m trying to find out if there is any pre-condition for using these ad extensions as for eg. our ad must be in first 3 positions to use ad extension etc.

Re: Ad Extensions

[ Edited ]
Top Contributor
# 6
Top Contributor

You are allowed to use sitelink extension but it will only appear when your ad will appear in top three position. Well I would suggest you to look here http://www.google.com/ads/innovations/ When you say ad extension.. They are many.. Please look into links provided above to check about all ad extensions

 

Rather check this http://www.google.com/ads/innovations/search.html#tab=extensions

 

 

Thanks Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Accepted by topic author skevin118
September 2015

Re: Ad Extensions

Top Contributor
# 7
Top Contributor

Hello again,

 

Every ad extension has some minimum criteria which has to be reach in order to get eligible to show the respective ad extension.

 

For example as you said, for sitelinks to be eligible, one criteria is that your ad should in top 3 position so that Google can show the relevant ad sitelinks with your regular text ad.

 

Similarly, for call extension where you want Google forwarding number to be shown with your regular text ad, there is minimum clicks threshold (number not defined/disclosed by Google) required per ad group.

 

For rest of the criteria, you can see this article. Don't forget to read about individual ad extension which is followed from this to other references for complete understanding.

 

Hope that helps!

Pankaj