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Ad Copy Title

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello,

I saw that one of my competitors in their ad copy, was able to put their phone number in their ad title.
When you click their ad, rather than the ad usually leading you to a website, it would call them. How do you do this?
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Michael B
September 2015

Re: Ad Copy Title

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Michael,

They're using Call Extensions.  When you use Call Extensions on mobile devices the actual phone number can be clickable and instead of leading to a Landing Page, a call can be initiated.

Please let us know if you have additional questions! 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michael B
September 2015

Re: Ad Copy Title

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Michael,

They're using Call Extensions.  When you use Call Extensions on mobile devices the actual phone number can be clickable and instead of leading to a Landing Page, a call can be initiated.

Please let us know if you have additional questions! 

Re: Ad Copy Title

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
HI Michael,

it seems it's not call extension if the number is appearing in the ad title and you can request google to approve your phone numbers if it is very important for you.

A look at the Google's Policy.

"We want people to understand that clicking an ad will lead to a website and not a phone call. To help avoid this confusion, phone numbers and vanity phone numbers can't be used anywhere in text ads or sitelinks extensions.

Exception: If your company name is an actual phone number (such as "1-800-EXAMPLE"), please request a review. We'll review(https://support.google.com/adwords/contact/approvals) the information and see if we can approve your ad."

Re: Ad Copy Title

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Michael,

Does the Ad look like the picture below?

 

Call Ex.png

 

If so, they're using Call Extensions.  Google used to, but no longer does, allow advertisers to place phone numbers in their Ad Copy.  Now the only way to have phone numbers in Ad Copy is by using Call Extensions.

 

Hopefully this helps and you're able to add this feature to your AdWords Ads!

 

How to create click to call AdWords Campaigns

Re: Ad Copy Title

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Vkore91,

Unfortunately, that's not what I was going for. If you look at the ad copy, instead of Einstein Bro's Catering, it would just be the number. So when you click on the ad, you wouldn't be able to go to the website. However, the call pop up would appear. I called google and they explained me how to do this.

However, I would like to thank you for taking time out of your day for trying to help me out.

All the Best!