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Actual CPC

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# 1
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HI this is a great forum.As a novice in google adwords i am getting answers for all my queries.

 

Here another confusion i am in. I am reading about actual CPC which google chargs for a click. So it is written that  google chares according  to below written formulae. Could anyone pls expalin me the logic behind that.

 

Actual CPC= The ad rank of the person below you/your quality score + $.01 

 

 Q-1) Why google is taking the rank of below ad?

Q-2) Why google is adding  $.01?

 

pls help 

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Marked as Best Answer.
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Accepted by topic author Prateek P
September 2015

Re: Actual CPC

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;

Watch this video; It neatly explains the calculation: 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Prateek P
September 2015

Re: Actual CPC

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;

Watch this video; It neatly explains the calculation: 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’