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Accuracy of radius targeting

[ Edited ]
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# 1
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Example: 3 local campaigns

 

Campaign 1 targeting area in 5 miles radius around town A.

Campaign 2 targeting area in 5 miles radius around town B.

Campaign 3 targeting area in 5 miles radius around town C.

 

Pretty small towns. Similar auto repair businesses, campaigns are exact clones (incl. groups, keywords, ads, same bid, etc.)

 

Desktop Chrome browser is showing my current location is A.

 

Say I'm looking for "clutch repair", Google shows my ad for town B instead, even that B is located 10 miles from A.

Now I'm looking for "clutch repair in A", Google still displays ad for town B.

 

Even worse, when I'm looking for "clutch repair in C", Google shows ads for B, town C is 25(!) miles away from B.

 

Have no idea why this is happening.  As I said, desktop browser telling me I'm in A.

 

Shoud I add location name to each of my keyword?

 

 

 P.S. This is not an issue on the mobile device. Locations are shown as expected.

 

 

 

 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Accuracy of radius targeting

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# 19
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Yes looks like it's a combination of two reasons - overlapping locations and inaccuracy of identifying user's location while using desktop.


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Re: Accuracy of radius targeting

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# 2
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Hi Dmitry,
First of all, the reason it's working on your phone is because Google uses a more exact location for the searcher as provided by the cell phone.

When a user searches on a desktop, without having additional data like GPS or manually entered location data (which it's trying to do believe it or not!) all it's left with is IP address. IP address locations are NOTORIOUSLY inaccurate.

Just go here: http://whatismyipaddress.com/ Zoom in on your location. I'll bet you $100 that it's not within 5 miles of you.

In cities, it's usually more accurate, but as you go outside cities, internet users are connected to exchanges much further away then their actual location. This is not Google's fault and was never a specific function of the IP protocol.

To put it simply, no amount of additional keywords will help improve this accuracy and 5 miles is a pretty small area.

Re: Accuracy of radius targeting

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# 3
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Hi Dmitry,

It seems that your Campaigns advance location setting is selected first option:- People in, searching for, or viewing pages about your targeted location (default). So choose the second option :- "People in your targeted location" in your campaigns to avoid the traffic from outside targeting area.

Please learn more about advance location targeting option:-

https://support.google.com/adwords/answer/1722038?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: Accuracy of radius targeting

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# 4
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As I said, Google browser shows I'm in A. 

I just did search "clutch repair in Z". Z is approx. 450 (!) miles away from A, B or C.
And Google displayed my ad. Something is broken here.


Re: Accuracy of radius targeting

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# 5
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I'll try that - ""People in your targeted location"

Re: Accuracy of radius targeting

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# 6
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I am late into this discussion. What country are you targeting?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Accuracy of radius targeting

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# 7
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A, B and C are US towns.

Re: Accuracy of radius targeting

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# 8
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Radius targeting in the US  is pretty accurate (though remember that  location targeting is not perfect...)

Follow the advice of @Rakesh Kumar ;

Come back and let us know the results.

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Accuracy of radius targeting

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# 9
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So now it's "People in your targeted location".
Now I'm in town A, "clutch repair" still produces results in B (ok, this can be due to inaccuracy of location finder), "clutch repair in C" displays ads for town B (same reason I guess, 'cause it wants to show this ad to "People in my Location" which it thinks is B).

Is this better than was before? Hard to say. What if I live in C and have a job in A? That means it would never show me clutch repair shops in the town where I live.
I guess I'll need to compare results and select the settings that produce more conversions at the end of the day.

Re: Accuracy of radius targeting

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# 10
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How are you testing?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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