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About Clicks and Phone call in Call campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
When anyone clicks on Call campaign ads it'll be calling to a phone number. But I've got 14 clicks and 4 phone call. I don't understand these statistics. If clicks mean to call in call campaign why I got 4 phone call.
2 Expert replyverified_user

Re: About Clicks and Phone call in Call campaign

Top Contributor
# 2
Top Contributor
Hi Zunnum,

You may want to apply a segmentation in your stats table. Click on the SEGMENT tab and then on the CLICK TYPE menu item. The "Headline" row will give you data about clicks on the first line of your ad copy as apposed to your specific ad extensions. Reason is that some prefer looking at your website first, so as to check out your offer.

Best,
Lakatos


Marked as Best Answer.
Solution
Accepted by topic author Zunnun R
May 2016

Re: About Clicks and Phone call in Call campaign

Rising Star
# 3
Rising Star
Hi,

Please go through this thread, hope it will help you.
https://www.en.advertisercommunity.com/t5/AdWords-Tracking-and-Reporting/Question-regarding-call-onl...

Regards
Archit, AdWords Rising Star, Community Profile
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