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Abandoned Cart Remarketing

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

 

I'm wondering if there is anyway to set up a remarketing campaign for shopping cart abandonment, where the ads actually show the items that the particular user had in their account?

 

Also, I do not want to have to make specific ads for each individual product, as the store has thousands and many of the carts will have several items in each.

 

Thank you

1 Expert replyverified_user

Abandoned Cart Remarketing

Top Contributor
# 2
Top Contributor

Hi Michael,

 

You should look into dynamic remarketing - where ads show the products someone viewed when they visited your site. It is more complicated to set up (you'll need a shopping feed, and the javascript needs some variables added to it), but does as you ask:

 

https://support.google.com/adwords/answer/6077124

 

If you use Google Analytics you can create an audience of people who added products to the cart but didn't purchase.