AdWords
1.7K members online now
1.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

AVG CPC is Higher than Max CPC

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

My AVG CPC is going Higher than Max CPC(search campaign)

how it could be possible
guys plz help me out here

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sachin S
September 2015

Re: AVG CPC is Higher than Max CPC

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Sachin,

Average CPC can exceed you max cpc in the following situations.

1. You are using enhanced CPC bidding for your campaign (your CPC can be raised 30% more than your max cpc)

https://support.google.com/adwords/answer/2464964?hl=en

2. You are using custom ad scheduling and incremental bids.

3. When you use bid adjustments (location, device) in your enhanced campaigns.

4. You are looking at ad group level bids, but inside ad groups you have keywords with higher max CPC (keyword bids over rides ad group level bids).

Please check these in your campaign.

 

Thanks,

Kaushik

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sachin S
September 2015

Re: AVG CPC is Higher than Max CPC

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Sachin,

Average CPC can exceed you max cpc in the following situations.

1. You are using enhanced CPC bidding for your campaign (your CPC can be raised 30% more than your max cpc)

https://support.google.com/adwords/answer/2464964?hl=en

2. You are using custom ad scheduling and incremental bids.

3. When you use bid adjustments (location, device) in your enhanced campaigns.

4. You are looking at ad group level bids, but inside ad groups you have keywords with higher max CPC (keyword bids over rides ad group level bids).

Please check these in your campaign.

 

Thanks,

Kaushik

Re: AVG CPC is Higher than Max CPC

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
thanks Kaushik Smiley Happy

Re: AVG CPC is Higher than Max CPC

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Always welcome Smiley Happy

Re: AVG CPC is Higher than Max CPC

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
This is also happening to me and I have none of the above options set.
It was never a problem until a few months ago, now I am paying around 70p per click and my max CPC is set to 10p. It is costing me a fortune and if it carries on I will have to close my Adwords account.

Re: AVG CPC is Higher than Max CPC

Community Manager
# 6
Community Manager
Hi Yvonne,
What date range are you looking at? Do you have any bid adjustments applied?

I'd recommend giving the AdWords team a call - they can have a look at this for you, and try and help reduce costs overall: https://support.google.com/adwords/answer/8206?hl=en

Kathleen

AVG CPC is Higher than Max CPC

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi,

 

I am facing exact same issue where my avg cpc is way higher than my max cpc. And - 

 

1. I am not using enhanced CPC

2. my keyword level & ad group level biddings (basically all the bids in my campaign) are way lower than the avg cpc 

3. i am not using bid adjustments for location & device

4. I am not using custom ad scheduling & incremental bids.

 Here's a screenshot from one of my campaign. 

 Oppo Phone.png

Please help. Its urgent.

 

Thanks,

Swapnil

 

AVG CPC is Higher than Max CPC

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Swapnil I see no one answered your question - probably because an answer was already chosen to the original question in this thread which is now 18 months old now - but did you end up finding your answers? I have the same as you - none of the above match my situation and I get charged sometimes 10x my max keyword cpc setting.

Re: AVG CPC is Higher than Max CPC

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Rudy,

Try reaching out to Adwords team by writing your query to them. I used the "Send Feedback" option under settings on the top right hand side corner. They called me the same day. 

 

 Feedback Button.png