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20+ characters in a WAP text ad

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# 1
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What do I do if my display URL has more than 20 characters?

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Re: 20+ characters in a WAP text ad

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# 2
Top Contributor

Hello,

 

For a WAP text ad, character limit is 12 or 18 depending upon the language you are using as per the help center article. You cannot exceed that limit because that's won't be included when you build an ad. Read more on this here: https://support.google.com/adwords/answer/2472719?hl=en

 

Pankaj