AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.1K members online now
5.1K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

20+ characters in a WAP text ad

Not applicable
# 1
Not applicable

What do I do if my display URL has more than 20 characters?

1 Expert replyverified_user

Re: 20+ characters in a WAP text ad

Top Contributor
# 2
Top Contributor

Hello,

 

For a WAP text ad, character limit is 12 or 18 depending upon the language you are using as per the help center article. You cannot exceed that limit because that's won't be included when you build an ad. Read more on this here: https://support.google.com/adwords/answer/2472719?hl=en

 

Pankaj