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2 advertisers for 1 business

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# 1
Follower ✭ ✭ ☆

Hi Everyone,

 

Can 2 different advertiser promote same business (same services)? It is allowed under basic guidelines of Adwords?

 

Regards,

Kundan

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Marked as Best Answer.
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Accepted by topic author Kundan
September 2015

Re: 2 advertisers for 1 business

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

The implications of this case are described here :

 

https://support.google.com/adwordspolicy/answer/14844?hl=en

 

The main point is that 1 Search Ad can be displayed for a domain for 1 impression.

 

Also the affiliate should avoid breaching the Bridge Policy and the Mirroring policy. 

 

Bridge Page policy

  • We don't allow ads whose sole purpose is to link or redirect traffic to the parent company or to a different site. Bridge pages offer little or no unique content and are considered low value to users. Affiliate sites that display the same characteristics may also be considered bridge pages.

Mirroring and Framing policy

  • We don't allow ads for websites that copy the content of other websites, using techniques known as "mirroring" and "framing."

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Marked as Best Answer.
Solution
Accepted by topic author Kundan
September 2015

Re: 2 advertisers for 1 business

[ Edited ]
Top Contributor
# 6
Top Contributor

Adrian:

There is a confusion here with the terminology:

Agencies are not affiliates. Affiliates are businesses. Agencies are Google Partners or similar online advertising agencies.

 

Affiliates are different business entities (each affiliate is a business by itself), while the double serving focuses on websites owned by the same business entity. (e.g you, as an owner,  of a website pays to two  advertising agencies to target your site simultaneously - this is not allowed)

 

 Technically, in double serving Google will not let 2 destination URLs on the same SERP. The same applies to affiliates. However the governing legal / policy section in this case is the "double serving"

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kundan
September 2015

Re: 2 advertisers for 1 business

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

The implications of this case are described here :

 

https://support.google.com/adwordspolicy/answer/14844?hl=en

 

The main point is that 1 Search Ad can be displayed for a domain for 1 impression.

 

Also the affiliate should avoid breaching the Bridge Policy and the Mirroring policy. 

 

Bridge Page policy

  • We don't allow ads whose sole purpose is to link or redirect traffic to the parent company or to a different site. Bridge pages offer little or no unique content and are considered low value to users. Affiliate sites that display the same characteristics may also be considered bridge pages.

Mirroring and Framing policy

  • We don't allow ads for websites that copy the content of other websites, using techniques known as "mirroring" and "framing."

Re: 2 advertisers for 1 business

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hey Adrian,

Thanks a lot. The article shared is really very helpful.

Regards,
Kundan

Re: 2 advertisers for 1 business

Top Contributor
# 4
Top Contributor

If you mean that two agencies promoting / advertising simultaneously the same business (e.g. The same website selling the same service) - the answer is NO. This is not allowed by the "double serving"

 

However; If you mean to separate business entities (owned by different owners) promoting the same / same service, on different websites, and competing - this is OK;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: 2 advertisers for 1 business

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

@MosheTLV 

 

Hmmm..... why would google write ....

 

"For any given Google search, we will only display one ad per search query for advertisers sharing the same top-level domain in the display URL."

 

....If 2 advertising agencies ( affiliates) are not allowed to promote the same domain ?

 

 

In my view , if this is true and it breaches the double serving policy, then affiliate activity should be banned completely.

In my view 2 advertising agencies are 2 business entities advertising the same domain, so the double serving should not be breached , they are just competing for the impressions, but you know better how to interpret these policies in practice.

Marked as Best Answer.
Solution
Accepted by topic author Kundan
September 2015

Re: 2 advertisers for 1 business

[ Edited ]
Top Contributor
# 6
Top Contributor

Adrian:

There is a confusion here with the terminology:

Agencies are not affiliates. Affiliates are businesses. Agencies are Google Partners or similar online advertising agencies.

 

Affiliates are different business entities (each affiliate is a business by itself), while the double serving focuses on websites owned by the same business entity. (e.g you, as an owner,  of a website pays to two  advertising agencies to target your site simultaneously - this is not allowed)

 

 Technically, in double serving Google will not let 2 destination URLs on the same SERP. The same applies to affiliates. However the governing legal / policy section in this case is the "double serving"

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’