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2 Websites, same topic, which websites once budget is reached.

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# 1
Visitor ✭ ✭ ✭

Hello! 

 

I have 2 different websites which are the same topic, similar adwords keywords, about 1000 keywords are the same. 

 

1) Is there a way to turn on one campaign once another has hit its budget limit? 

2) Can I create duplicate campaigns in one adwords account, but point each campaign to a different website. 

 

Or are there other ways of handling this?

 

Thanks!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: 2 Websites, same topic, which websites once budget is reached.

Top Contributor
# 2
Top Contributor
Hi Noah C,

1) You should be able to do this with a rule.
2) Yes you can. If you own both web sites, both websites are similar with similar keywords, you must use one account or risk violating the double-serving policy.

Generally speaking, one of the web sites will likely have better QS and AdRank than the other. With similar campaigns running, the keyword that gets the best AdRank enters the general auction. Only one search ad per account will show on any SERP. Display campaigns are different, more than one ad can show.

From your description, it seems you are only running, or only want to run, one campaign at a time. That's probably a good idea if you want more direct control. Otherwise, you can run both at the same time. When the daily budget for one campaign is used up, the other site will show. If you have a preference of which site ads to show first, you can bid slightly higher for keywords for that campaign (we'll call this the first campaign). If the QS is the same, just bump the bid by a few cents. That won't necessarily mean you pay more, but it could. That would make keywords from that campaign serve before the second campaign. When the budget from the first campaign is used up, ads from the second campaign will start to serve. This way, there's no need for rules. It just happens.

Best of Luck1

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: 2 Websites, same topic, which websites once budget is reached.

Top Contributor
# 2
Top Contributor
Hi Noah C,

1) You should be able to do this with a rule.
2) Yes you can. If you own both web sites, both websites are similar with similar keywords, you must use one account or risk violating the double-serving policy.

Generally speaking, one of the web sites will likely have better QS and AdRank than the other. With similar campaigns running, the keyword that gets the best AdRank enters the general auction. Only one search ad per account will show on any SERP. Display campaigns are different, more than one ad can show.

From your description, it seems you are only running, or only want to run, one campaign at a time. That's probably a good idea if you want more direct control. Otherwise, you can run both at the same time. When the daily budget for one campaign is used up, the other site will show. If you have a preference of which site ads to show first, you can bid slightly higher for keywords for that campaign (we'll call this the first campaign). If the QS is the same, just bump the bid by a few cents. That won't necessarily mean you pay more, but it could. That would make keywords from that campaign serve before the second campaign. When the budget from the first campaign is used up, ads from the second campaign will start to serve. This way, there's no need for rules. It just happens.

Best of Luck1

Pete
petebardo -- Deadhead doing AdWords