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1st campaign on google

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

My 1st ever campaign is approved and is on. I see that for different keywords my ad position is different.

But when I type those keywords, I don't see the same position. Can someone help me understand it?

 

Thnaks,

Snoopy

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: 1st campaign on google

Top Contributor
# 3
Top Contributor

Hello snoopy;

Check this article on the subject:

 

About The AdWords Auction

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Re: 1st campaign on google

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Every time a search is performed on Google your ad is submitted for a auction. The auction determines where you should appear within the search results.

The position of the ads depends on the Ad Rank and Bid. So take care of them.
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: 1st campaign on google

Top Contributor
# 3
Top Contributor

Hello snoopy;

Check this article on the subject:

 

About The AdWords Auction

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: 1st campaign on google

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

 

Hi Snoopy

 

 

 

Ad positioning is determined by a bidding system on Google AdWords. Here is a good general Overview.

I'm guessing that you have your settings on Manual Bidding?

 

Ideally you want this setting so you can have total control of the positioning you fight for. This can be done at an Adgroup or Keyword level. During the initial stage of your campaign I would just work with setting your Max CPC at an Adgroup level. Once you acquire more data you can set your bids at a Keyword level and ascertain more specific positioning. 

 

You can also use Automatic Bidding and this will allow Google set all your bids. Unfortunately you have not total control over your Max CPC. Having said that, if your knowledge is limited this might be a fair solution. 

 

I hope this helps.

 

 

 

 

 

 

 

Re: 1st campaign on google

Top Contributor Alumni
# 5
Top Contributor Alumni

From what you say, I suspect that you're searching for your own ads 'live' on the Google search page. This is not the correct approach for a number of reasons. Check out this post for an explanation of the Ad Preview tool and some of the reasons why you won't see your ad every time you check for it.

 

I can't see my ad!

 

If you have any more questions, please post them!


Theresa
Google AdWords Top Contributor
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