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15230 Conversions is 230 installs? Stats does not match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I don't understand the results in my campaign. I am running a campaign that have generated 15230 conversions

 

Conversions.png

However when I look in the perfomance section it is listed as 233 installs!?

 

Performance.png

What is up with this?

 

The two previous campaings did not match up perfectly with conversons and installs either, but in that case it was not so big differance.

The first campaign had 3757 conversions and 3458 installers listed in the performance section.

The second had 3348 conversions and 2887 installers listed (which is still quite a difference)

 

Are conversions and installers two different things?

I am very confused now.

 

 

15230 Conversions is 230 installs? Stats does not match

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Also clicks does not match up which I assume is when someone actually clicks on the ad to go to the storepage?

 

I have 19346 clicks on the campaign, but on the performance section it is only shown as 601 store visits.

 

 

What is up with all this?