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1 per click and many per click

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Every time I am confusing with 1 per click and many per click. so please help me out from this confusion with an example.

 

Thanks,

Gopi

2 Expert replyverified_user

Re: 1 per click and many per click

Top Contributor
# 2
Top Contributor

Gopi,

 

Did you read the help center description on the difference between the both (1-per-click) and (many-per-click)?

 

See the below screenshot:

 

2013-07-16 14_15_37-Understanding conversion tracking - AdWords Help.jpg

Let us know if that helps or not!

Pankaj

Re: 1 per click and many per click

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks pankaj,
I already read it but a bit confusing... if u have time please explain me with a simple example.

Gopi

Re: 1 per click and many per click

Top Contributor
# 4
Top Contributor
Hi gopi,

Ok, here ya go!

A user clicks on your ad and converts. That's 1 1-per-click and 1 many=per-click.

The same user returns to your web site within 30 days and converts again. That's 0 1-per-click and 1 many-per-click. Stats for the keyword now show:

1 1-per-click and 2 many-per-click conversions.

This is Google's definition. Traditional marketing would call the 2nd purchase a repeat purchase, not an additional conversion. This is a bit esoteric, but a conversion is when a prospect becomes a customer. So "many-per-click" conversions defy logic, since the visitor for the 2nd "conversion" is already a customer. But that's how these numbers work.

I hope I have made this a bit more clear for you.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords