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"Departments" or "Services" According to GMB?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there,

 

I have a unique client, Granite Community Bank, that offers several products that I'm trying to decide whether fall into a "Category" or a "Service". The distinction is important as the Google Guidelines for a "Service" means only 1 GMB Listing while a "Category" would mean 4+ GMB listings. The bank has a rather complex website and contact scenario for each of their offerings (see below for company structure). My question is, should these "Categories/Services" have separate GMB Listings or should they all be under the current GMB Listing with the addition of more "Categories" that cover each service?

 

Granite Community Bank (parent company)

-Website: https://www.granitecommunitybank.com

-Phone: (320-685-8611)

"Services/Categories"

Home Mortgages

- Company/Brand: Granite Community Bank

- Website: different for legal purposes (http://www.gcbmtg.com/Default.aspx )

- Phone: same (320-685-8611)

- Address: slightly different, includes a PO Box (202 2nd Avenue South P.O. Box 416, Cold Spring, MN)

 

Traditional Banking (Checking, Savings, Small Loans)

- Company/Brand: Granite Community Bank

- Website: same (https://www.granitecommunitybank.com)

- Phone: same (320-685-8611)

- Address: same (202 2nd Avenue South, Cold Spring, MN)

 

Insurance

- Company/Brand: Granite Community Insurance Agency Inc.

- Website: same (https://www.granitecommunitybank.com)

- Phone: different (320-685-4004)

- Address: same (202 2nd Avenue South, Cold Spring, MN)

 

Financial Advising (2 offices)

- Company/Brand: Granite Community Investment Services, A Moloney Securities Services Program

- Website: same (https://www.granitecommunitybank.com)

- Phone: different (320-685-6289) + separate one for Spicer office (320-796-2265)

- Address: same (202 2nd Avenue South, Cold Spring, MN) + separate office (155 Lake Ave N Spicer, MN)

 

 

1 Expert replyverified_user

Re: "Departments" or "Services" According to GMB?

Top Contributor
# 2
Top Contributor
Hi Sam

Unless your various areas have different hours it would probably be difficult to legitimately claim them as departments as they all sound like services that banks generally offer.

Priya Chandra, Google My Business Top Contributor
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Re: "Departments" or "Services" According to GMB?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the reply. Although I know these are technically "banking services" I am confused by Google's use of Wells Fargo as an example of when institutions should create separate listings (Financial Advisors vs. Bank). GCB also has a Financial Advisor arm and a traditional banking arm, like Wells Fargo.

In terms of the hours, the Traditional Banking Services has weekend hours while all of the other services are Monday - Friday only. Does this warrant separate listings?