Hi - I am curious as to why Google 'rewards' points to people who are trying to become 'local guides' for putting up fake/false reviews. I have had tow reviews and in neither case do I know or have ever done business with the people who posted 'review stars' on my Google service site....and in neither case am I able to do anything about it. I wrote to Google asking them to remove them but they said they are handle by 3rd-part content that is not theirs.
Local Guides does monitor and accept information regarding false reviews by members. With more data, it can be started here or over at the local guides community one help link is here. A there is a post that discusses how to go about reporting spam reviews.
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Re: false reviews
My client has also had the same problem. One fake review (1 star rating but no comment) has been removed by Google, but the other 1 star review with the word "OK" has been left, even though that person was never a customer either.
Re: false reviews
Google will only take down individual reviews if the content breaches guidelines.
As you see a review with no text was taken down.
If you can show a reviewer left several negative reviews of competitors of a business they left the one positive review for then they will take the set down. The base reviewer account can be linked to the positive business in some cases by Google.
Apart from that respond to each review. Ask for transaction details and say you will address their issue. If they do not bother to do that viewers will take it as false. Its pretty obvious from a review content if its false. Especially false self reviews. Guidance: