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Would it be beneficial to rename slugs in URLs?

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# 1
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Hi, when I created the sites for two of my businesses, Lowcountry Vistas Charleston and Charleston Spanish Tutor, I utilized an SEO platform that didn't allow me to edit slugs in the URLs. For example, even though I named an about page "Who I Am", the URL still displays the URL in the snippet as . (The platform I used to create the sites called about pages "Who We Are" by default.)


I'm the owner and sole employee of both of my businesses, and my primary selling point is the skills, knowledge, and personal attention I offer as an individual. As such, would it make since to change the slugs to refer to me, such as ? If so, how can I make the changes without breaking the sites or losing Google ranking?


Thank you in advance for your help.


Google Maps URLs:,+LLC+Residential+Landscape+Design+and...,-80.5241128,9z/...


Seth Mason, Charleston SC


1 Expert replyverified_user

Would it be beneficial to rename slugs in URLs?

[ Edited ]
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# 2
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The most important part of making the change, is to create what's called a '301 redirect', so that anyone who attempts to go to /who-we-are will automatically redirect to 'who-I-am. That also helps Google connect the dots to figure out that the old page moved. 

I would also make sure the link in your navigation menu points to the new URL, though that's less important than it used to be a year ago. 

You could also create a sitemap and add it to Google Search Console if you really want to go all out and make sure Google understands what you've done. 

Honestly though, after looking at your site, I don't think anyone would be confused. I don't know that it's something I'd take the time to do, though it's your choice of course. The page itself isn't a high ranking page on your website, so even if you just changed the URL directly without even setting up a redirect, you likely wouldn't lose anything. 

I did notice however that you're using the same phone number for both your spanish tutoring business and your landscaping business. Both have a hidden address, but if the hidden address and the phone number are the same on both, that could potentially cause some problems. I don't have a way to tell if it's directly causing any ranking issues, but it's something to be mindful of. If you do decide to change it on Google, keep in mind you'll need to change that business' phone number everywhere else too (yellow pages, manta, yelp, facebook). 

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Re: Would it be beneficial to rename slugs in URLs?

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# 3
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Thank you for the thoughtful reply, James.