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We share a location with a competitor. They are on the map, we are not.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It's very frustrating for us when someone searches for our business using the term "temp agency" in Seattle - this is due to the fact that only our competitor is shown (Terra). It's not until you zoom in closer are we listed on the list, but we are still not on the map. 

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I've heard that this is a byproduct of the Penguin update, but I don't know what other options are at my disposal. 
 
Thanks, 
 
Jacob Rhoades
VP, Marketing
Parker Staffing Services
2 Expert replyverified_user

Re: We share a location with a competitor. They are on the map, we are not.

Top Contributor
# 2
Top Contributor

Hi @Jacob R

 

I am tagging @JoyHawkins in who is the possum expert.

 

A couple of things I noticed joy.

 

Parker Staffing Services are the only ones using Denny Building in address and do not have the "located in" being displayed.

https://goo.gl/maps/ow8kcVNsYSG2

 

The Terra Staffing also seem to have the incorrect Zip code being applied

https://goo.gl/maps/21ohJtbq3CC2

 

No structured data markup

A handful of citations

 

 

Parker is one position below Terra in organic results for >> Employment Agency Seattle

 

 

uctured data markup on Parker



Tim Capper, Google My Business Top Contributor
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We share a location with a competitor. They are on the map, we are not.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for helping on this. 

 

I actually added in the Denny Building in our address to match the local listing of Terra. Figured it was worth a shot. 

We share a location with a competitor. They are on the map, we are not.

Top Contributor
# 4
Top Contributor

Hey Jacob,

 

So this would have been a result of Possum.  Penguin was the algorithm that fights link spam.  Lots of animals that start with "p" to remember ;)

 

I wrote a detailed article about it here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

 

Basically Google filters out listings that are similar, including ones that are close in proximity (right next door).  If your competitor is listed instead of you, you essentially have to beat them in order to become unfiltered.  It's not an easy task to figure out what they're doing that you're not since there is about 200 ranking factors, but one thing that jumps out at me right away is that your primary category is different than the others listed there. Try switching it to employment agency and wait a few days and see if that has any impact.


Joy Hawkins, Google My Business Top Contributor
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Re: We share a location with a competitor. They are on the map, we are not.

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for the suggestion - we actually changed it to Employment Agency as
well a few months ago. No improvement, but its something we are keeping an
eye on.

We actually beat them on SERP using that term as well (though their site
has two listings on the front page, which is a whole other issue).