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Tracking GMB traffic in Analytics

Badged Google Partner
# 1
Badged Google Partner

We have a client who desperately wants to see the traffic from the GMB pages or maps separated out in Analytics.  Is the best way to do this with UTM params and then 301 a vanity url to the tracked utm one?  We have never had anyone this insistent on seeing that traffic separated out, so we haven't done it before.

 

Thanks 

2 Expert replyverified_user

Re: Tracking GMB traffic in Analytics

Community Manager
# 2
Community Manager

Hi @Klint R,

 

Thanks for writing. My area of expertise is Google My Business, so I'm not entirely sure how to do this in Analytics. My best advice would be outlined in this article. Hope that is helpful to you and your client!

 

Best,

Liz

GMB Community Manager 

Re: Tracking GMB traffic in Analytics

Top Contributor
# 3
Top Contributor

Hi @Klint R, you may find this external resource useful as well 

 

http://www.localseoguide.com/seriously-track-your-google-my-business-pages/ 

Colan Nielsen, Google My Business Top Contributor
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Tracking GMB traffic in Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Clint.

 

We have created the perfect tutorial for tracking GMB traffic https://thegrowtheory.com/gmb-analytics-tracking/

 

This runs through UTM codes , tracking in analytics as well as how to setup custom segmentation for this traffic source