One doctor (practioner) at multiple clinics -- separate GMB pages?
What is the best practice is for doctors that work out of multiple clinic locations regularly?
This is a different scenario from a clinic with multiple practitioners. It's pretty much the reverse.
Can I make a unique local page for each clinic, with practioner's name? eg: Jane Doe, MD - Healthwish Clinic, as well as Jane Doe, MD - Deathrows Clinic
Thank you in advance.
Re: One doctor (practioner) at multiple clinics -- separate GMB pages?[ Edited ]
May 2016 - last edited May 2016
Hi @Reagan A,
So, Is the doctor the only practitioner at each location?
If so, the doctor is the only practitioner at each location, you should set up individual listings at each location following these guidelines (excerpt below).
Solo practitioners that belong to branded organizations
If a practitioner is the only public-facing practitioner at a location and represents a branded organization, it's best for the practitioner to share a listing with the organization. Create a single listing, named using the following format: [brand/company]: [practitioner name].
Acceptable: "Allstate: Joe Miller" (if Joe is the sole public-facing practitioner at this Allstate-branded location)
Also be sure to follow the naming best practice of using the actual brand/company name not the area of the location as outlined below.
Location information, such as neighborhood, city, or street name, unless it is part of the real-world representation of the business. Your name must not include street address or direction information.
- Not acceptable: "Starbucks Downtown", "Macy’s Union Square", "Holiday Inn (I-93 at Exit 2)", "U.S. Bank ATM - 7th & Pike - Parking Garage Lobby near Elevator"
- Acceptable: "Starbucks", "Macy’s", "Holiday Inn Salem", "U.S. Bank ATM", "University of California Berkeley"
If NOT, then follow:
Multiple practitioners at one location
If the practitioner is one of several public-facing practitioners at this location:
- The organization should create a listing for this location, separate from that of the practitioner.
- The title of the listing for the practitioner should include only the name of the practitioner, and shouldn’t include the name of the organization.
Re: One doctor (practioner) at multiple clinics -- separate GMB pages?
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Find me on: Google+ | Twitter
VP, Local Search at Sterling Sky