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Multiple Locations Search Result for non-location, brand name searches

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

We have a number of Google My Business location pages set up for each branch of the company, all working fine - they target specific areas of London based upon their location so if somebody types in (example company) FooBar Ltd Islington then they'll get the right listing showing. However, when somebody just types in Foobar Ltd then Google just defaults to one of the branches, which is understandable but misleading to the visitor.

 

Ideally, we would have a Company or Brand page if people search for the company (so as not to distort people's impression of the company, or where it is based) and specific pages for the actual locations. I'm sure this has come up before; would you say this is the best approach?

 

Many thanks,

 

Tom

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Tom B
July 2016

Re: Multiple Locations Search Result for non-location, brand name searches

Top Contributor
# 4
Top Contributor
I can't add much thoughts about this.
Thinking the links I provided are giving the most thoughts
_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

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Re: Multiple Locations Search Result for non-location, brand name searches

Top Contributor
# 2
Top Contributor

seem you are expecting a knowledge graph on a name search do you?

 

Here are two great articles linked: http://localu.org/?s=knowledge+panel
 
And don't miss this two links 
and 
 
_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

Re: Multiple Locations Search Result for non-location, brand name searches

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Helmut,

Thanks a lot for the links, interesting reading about the knowledge graph - something we'll definitely look into.

That said, it's not specifically the knowledge graph that I'm after, it's more about best practise for a company - any company, that has multiple distinct locations (and Google My Business listings), but is also a brand, and what Google does about it. In my mind, it should be like so:

If a user searches for a brand only (e.g 'Example Inc'.)

- Google defaults to the brand listing, but no specific address

If a user searches for a brand and a location (e.g 'Example Inc Islington')

- Google defaults to the correct Google My Business listing

Having written this, I can see why Google may opt to show a Google My Business listing, as if people type in 'Pizza Hut Delivery' they'll likely be after the closest branch! In our client's case, they would prefer a brand page to come up for just brand searches.

Many thanks for your thoughts.
Marked as Best Answer.
Solution
Accepted by topic author Tom B
July 2016

Re: Multiple Locations Search Result for non-location, brand name searches

Top Contributor
# 4
Top Contributor
I can't add much thoughts about this.
Thinking the links I provided are giving the most thoughts
_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile