How to avoid local filter when relocating to a building with similar businesses?
I have a client who is planning to relocate one of his offices. He plans to move to an office building where a competitor already has an office (different suite number). I'd like to be able to help him decide if it's a good move based on the likelihood that he'll be hit by the local filter. Knowing that the local filter is ALWAYS a possibility, what factors would you consider to help you decide?
In this case,
- they both have the same main GMB category
- the address will be the same, but with a different suite number
- the competitor already shows in the local pack (position 1) for the client's primary keywords
- the competitor has more Google reviews (2x) and a higher star-rating (+0.2)
Thanks in advance for your thoughts!
Note: I don't have my client's permission to provide their business information - that's why I haven't included it. I'm just looking for all possible suggestions for a situation like this! :)