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How do local search results work.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, When I search "Boiler Repair" quite a few companies appear in the listings that are not exactly local to my area where I live.

A+R Central Heating and Boiler Repair Experts Ltd are 6.5 miles from my location in a town called Openshaw which is a fair way from Sale. 

Smarter Heating Services Ltd are 1.8 miles from my location as the crow flies in a town called Urmston. Driving distance 4.5 miles.

CH4 Heating Solutions Ltd and G20 Gas Services are also in Urmston approx 4.5 miles away.


I have checked The IP address I am using at home which is in Sale. The search results are the same on my mobile which has geo location tracking on.


It seems unfair that local companies who are based in Sale do not come up in the search results before these companies, who are all battling for new business too.


I would appreciate if this can be looked at, to explain why search results are not exactly local.




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Marked as Best Answer.
Accepted by topic author john r
October 2016

Re: How do local search results work.

Badged Google Partner
# 2
Badged Google Partner

Expert Tim Capper has put together a really good article on this forum that explains the google my business ( maps) ranking

read here


Also some basic SEO Knowledge


Need SEO


What you are looking for is SEO ( Search Engine Optimization)


Here is the Google SEO Starters Guide


There are also several tools you can use to check your site for proper page speed, Data markup, and mobile friendliness


Mobile friendly


Page speed Insights


Data Structured Markup

Also if looking for a professional SEO you should read this


It will give you pointers and help you decide and evaluate SEO services presented to you.


If you are looking for specific answers about your website or domain, you should ask your questions to the experts at the Google Webmasters Forum here:!forum/webmasters