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Google Search Engine - Right Snipper Query

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Guys, 

Need your help with the below: 


I was just searching for some sleep-based diseases. 'Nacrolepsy' on Google Search Engine. 


When results appeared, i was able to see a new snippet with complete new information on the right. Which was organic. 

It has points such as: 

1. About, Symoptons.

2. One main image

3. Disease description and etc

4. PDF download

5. And all sort of information. 

Attaching Images as wellSERP.png1SERP1.png2SERP2.png3


This is different from my business profile. What is this and how to setup such. 


Can anyone help me with resources? Please help me out!

1 Expert replyverified_user

Google Search Engine - Right Snipper Query

[ Edited ]
Top Contributor
# 2
Top Contributor

this is  a knowledge graph not based on any GoogleMyBusinss information but based on third party websites

you get it very similar for "Epilepsy",  "Breast cancer" or "coronary artery disea"


people often think mistakenly the right side knowledge grapg is basedon specific submittd user infromation.

This is an misbelieve.

Even not all infromation of a business based knowledge graph are user submitted.


Be aware: Google

is a search engine and as such it is composing information from and across many available sources 

Helmut Geissler, Google My Business Top Contributor   |  my G+ profile