Google Maps[ Edited ]
May 2017 - last edited May 2017
I put my business on google maps about 4 months ago and it is still not showing when googling 'beauty salons in worcester' or anything else for that matter, I have verified it and my website is coming up on the second page so im unsure what ive done wrong.
Elegant Beauty, The Old Bridge House, Trinity Passage, Worcester, WR1 2PQ
1- Any given search result will change on Google ever few miles that a searcher moves through the world (real or virtual) and there are as many search results as there are searchers. These results are changed based on the search location, their previous searches, places they have reviewed, places and websites they have viewed. Thus it is difficult to discuss ranking in any objective way for any given term.
2- That being said Google does use 3 broad metrics for ranking a set of results:
3- Proximity is defined as how close the listing is to the assumed position of the searcher. Some searches have a radius of only several miles around the point defined by that assumed position. This depends on your industry and its density.
4- Relevance is all the things that Google looks at to understand what a business is and does. It is not a binary assignation and has valence... so a business could be more relevant than another and rank higher. Relevance is accrued to a listing by things like:
- business name
- category at Google
- category elsewhere
- review content at Google
- review content elsewhere
- website content
- anchor text content
- social content
- newspaper article content
5- Prominence speaks to the idea of quantity and quality of "on-line votes" for the business. This is primarily in the form of links to their website, the local quality of those links and the quality of the websites from which they came. A link from the NY Times is likely worth more than a link from the Olean Times Herald.
So it is difficult, given the complexity of Google's approach, to determine why you are not showing without some research and knowing how competitive your industry is.
Generally speaking will have a pretty good chance of ranking if you
-have a well designed website with good content and good title tags
-get some reviews at Google and around the web
-have done a good job of categorizing and explaining your business at the sites that Google looks at
-and get some links to your website from other local businesses and places like the Better Business Bureau