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Google Insights - Are the total views, organic views? or do they include clicks from google adwords

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So in my google my business account, my total views doubled from 580/month to 1.2k per month BUT is this because I am running more Google Ads, or are the views in Google Insights, strictly views from the google business listing only??

 

In other words, How do I know if my organic traffic is increasing, or if I'm just getting more traffic because I'm pumping more $ into Adwords...

 

Thanks!  Rich